
Inspired by architecture and art deco, designer Smith Sinrod, 28, likes to work with Thai silk, vibrant colors and bold patterns to give a spin on classic looks. Photo by: Chanda Temple.
By Chanda Temple
When starting your own business, you can’t be afraid to hear the negative feedback because it’s bound to come.
It happened early in the career of clothing designer Smith Sinrod. She was at her first trade show when a woman walked by and said, “Eeew, look at that.” The woman didn’t know Sinrod was the designer.
The comment hurt so much that Sinrod wondered, “Gosh, should I be doing this?” But Sinrod recovered, telling herself that for every 10 nos the one yes she gets will make it all worth it.
“People are very opinionated. I’ve heard it all,” she says. “I think it’s important to have a little criticism. That’s the only way to evolve.”