Don’t cut corners when you are planning a public relations strategy for your company. Consult experts to make sure your plan meets all of your needs to deliver a message with punch. (Image from Flickr/Creative Commons via Niuton may. )
By Chanda Temple
If 2015 is the year you promised to improve your business, it’s not too late to start.
On this second day of February, what are your new year’s resolutions to building a better business? Gaining additional capital? Expanding your product or services? Broadening your consumer reach? While all of these are great goals, don’t forget to do an honest review of what you have and create a list of what you need.
“No company is above a once-over! No matter how well a business is going, there are always ways to improve,” saysKrista Conlin, founder and president of KC Projects PR in Birmingham, Ala. “Employees are much more agreeable to change at the beginning of the year. So if there are moves to be made, now is a great time.”
One thing that you should definitely include is a public relations strategy with new, fresh and creative perspectives, says Conlin. Here, she offers five tips to get you started:
Always be prepared
Expect the worst and hope for the best. If the unthinkable happens, panicking can only make things worse; especially from a public relations perspective. You want to have a broad strategic plan that includes as many scenarios as possible, no matter how improbable the scenarios may seem.