
Aware Cosmetics founder Jestina Howard believes in beautiful faces and healthy bodies. She started her Birmingham, Ala.-based company in 2003. Check out her line on July 29, National Lipstick Day and every day. Her products are free of paraben, talc and gluten. (Photo by Liesa Cole.)
By Chanda Temple
For years, I wore Desire, a plum lip color from MAC. It was my signature shade.
Little did I know I was only supposed to wear it in the colder months. (It took my aunt to break the news to me when she saw me on TV one morning. She said it was too dark and not the best look for spring.)
I lightened up on the lip color the next day.
But I want to also credit Birmingham, Ala. makeup maven Jestina Howard for challenging me to step outside my makeup comfort zone. In 2013, I contacted her to buy my favorite plum color from her line, Aware Cosmetics. (Hey, let’s just say I’m addicted to plum.) Anyway, Jestina said that color no longer existed in her line. Then, she encouraged me to try a bright red.
Ummm, excuse me. Bright red?!! Oh no, I thought. That’s not me. (more…)