By Chanda Temple
For years, Reatta Myers-Hall worked to help other companies thrive.
Whenever she saw areas that needed improvements, she offered suggestions. But she and her ideas were ignored. A lot.
Although Reatta was brokenhearted, she was never broken over what happened, for she knew that one day someone would listen.
That day finally came in the fall of 2024 when Pinky Cole, the founder of the multi-million dollar Slutty Vegan brand, asked Reatta if she would like to own and operate Alabama’s only Slutty Vegan store as a franchise. Since Reatta already had a history of running the store as its manager when it first opened in the Woodlawn neighborhood of Birmingham in August 2022, she jumped at the chance. And Pinky gave her the store, which is located at 7 – 55th Place South.
“What happened at those other businesses never made me want to quit,’’ Reatta said. “I just tucked (the ideas) in my back pocket, and now I’m pulling them out.”
Today, Reatta is rolling out new value meals and products for Birmingham Slutty Vegan consumers, along with the long-cherished plant-based burgers on vegan Hawaiian buns, vegan desserts and fries that Pinky first started selling when she launched the Slutty Vegan burger stands in 2018 in Atlanta. There are now 12 Slutty Vegan locations in Georgia, New York ,Texas, Alabama and Maryland. Birmingham still has the only Alabama location.
“A lot of people don’t like to accept the nos that they get, and they get discouraged. But that should be fuel for you to keep going on and pressing to get to that yes,’’ Reatta said. “You have all the keys. You just have to create your own door.’’