A free workshop called, “How to Make Money From Your Website” will be held on Thursday, Sept. 18 from 9:30 to 11 a.m. at the Birmingham Public Library, 2100 Park Place. (Photo credit: Hubspot)
By Chanda Temple
So someone told you that you needed a website to bring in more customers for your business.
You created one and nothing happened. Now you’re wondering what went wrong.
Andrea Walker, a digital strategist and start-up marketing expert based in Birmingham, Ala., may have some answers.
On Thursday, Sept. 18, 2014 she will lead a free workshop on how to make money from your website. The session will be held from 9:30 to 11 a.m. at the Birmingham Public Library, 2100 Park Place. It’s free but registration is required, via this Eventbrite.
The workshop is part of an ongoing entrepreneurial series sponsored by Renasant Bank and Trudy Phillips Consulting Service. (Go here for the entire schedule.)
“A lot of small businesses don’t have the money to do advertising and ad campaigns, so (this workshop) will really be for how to use content marketing and social media to attract the right kind of customers they are looking for,’’ Walker says. “At the end of the day, I want people to walk away learning something they haven’t learned before and knowing they can do it.’’
Her session will address several topics, including the importance of content marketing, which is how to create and share free content on the web with the goal of attracting potential customers and turning them into repeat customers. In order to do that, here are a few things Walker says you should to consider: