In December 2024, Party City, announced it was closing after being in business for nearly 40 years. The news hit hard for not only consumers, but also entrepreneurs such as Tanesha Sims-Summers.
As the co-owner of Naughty But Nice Kettle Corn Co., a Birmingham-based business she built from scratch, Tanesha couldn’t help but take the news personally. Watching a giant fall after decades of success made her pause and reflect. What went wrong for them? And, more importantly, could her own business face the same fate?
Then, she asked herself the hard questions: Was she running her own business based on her feelings or based on the numbers.
But the faith, drive and passion within her told her she was on the right path and to keep going.
“I’m just not at that point where I’m ready to throw in the towel, even at the roughest moment because it’s a burning desire within me to live out the purpose for this business,” she said. “That’s why we say, ‘Poppin’ with a purpose. Sweeter together.’ ”