By Chanda Temple
In July 2023, Justin Jones received the call no one really wants to get: Your job has ended.
Saddened over losing his good-paying job in the steel industry, Justin nervously broke the news to his wife. But Charity Jones saw the loss as more of a gain.
“I said, ‘Well, congratulations! You always wanted to work for yourself, and this is your opportunity,’ ” Charity recalled.
Stunned by Charity’s response at first, Justin knew she had a point. So, he followed his heart and started making the sweet potato pies that so many of their relatives had already come to love. Meanwhile, Charity started scheduling Justin to sell pies at as many farmers markets and events as possible. By August 2023, Sweet Daddy’s Sweet Potato Pies was selling out every weekend.
“Immediately, I felt in my soul that that was the best thing for my husband,” Charity said of Justin making pies full time. “I believed in him. I believed in our product.”
The two are co-owners of Sweet Daddy’s Sweet Potato Pies, which are made in a commissary kitchen in Hoover, AL and sold across metro-Birmingham. Their menu includes sweet potato pie, apple pie, peach cobbler, pecan pie and a gluten-free sweet potato pie.
They also sell mini pies, which is their top seller. They recently delivered 400 mini pies to an organization looking to distribute them for the holidays.
“Just to see this grow, it lets me know that my belief in what we are doing is right. I can only imagine next year,” Charity said.