By Chanda Temple
Do you know how to capture a reporter’s attention with an engaging press release? Keep it simple. Image by Jeffrey James Pacres via Flickr/CreativeCommons
I worked as a reporter for 20 years before starting a career in public relations in 2012. And I can tell you that not all press releases are created equally.
When I was a reporter, some releases went on forever before I found the news. Others offered no news value at all and left me wondering, “Why did they send this to me?” Still others tried to be cute and funny but totally turned me off. I’m sure the sender thought they had just sent a masterpiece, when in reality, it was a master fail.
Writing press releases is hard. Here are some tips to help sharpen your skills.