Six tips to writing a better press release

By Chanda Temple

Image by Jeffrey James Pacres via Flickr/CreativeCommons

Do you know how to capture a reporter’s attention with an engaging press release? Keep it simple. Image by Jeffrey James Pacres via Flickr/CreativeCommons

I worked as a reporter for 20 years before starting a career in public relations in 2012. And I can tell you that not all press releases are created equally.

When I was a reporter, some releases went on forever before I found the news. Others offered no news value at all and left me wondering, “Why did they send this to me?” Still others tried to be cute and funny but totally turned me off. I’m sure the sender thought they had just sent a masterpiece, when in reality, it was a master fail.

Writing press releases is hard. Here are some tips to help sharpen your skills.

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Motivation Monday: How to build a better you for your business and your brand

What does your brand say about you and your company? Image by Rupert Ganzer via Flickr/CreativeCommons.

What does your brand say about you and your company?
Image by Rupert Ganzer via Flickr/CreativeCommons.

By Chanda Temple

I love a good conversation,  especially when it’s packed with engaging or powerful tips to help make me better in my professional and personal life. Earlier this year, a friend suggested I check out her former college classmate’s weeklong teleseries on branding. I’m glad I did.

Ten minutes into the teleseries, Atlanta visual brand strategist and image coach Brandi Mitchell had me hooked on wanting to improve my branding game. Her information was bold and helpful, especially for setting goals for 2014. She left listeners feeling that whatever held them back in 2013, will no longer be a factor in 2014. 

To get wherever you are going, she says, will take preparation and determination. “Don’t wait to be given the green light,” Brandi says. “Go create your own reality. She who brands it, believes it, builds it and becomes it, wins.’’

Impressive, right? Well, here are some of her tips for building a better you:

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Motivation Monday: Fighting to be fit

Lifting weights makes me smile. So happy to have it in my fitness routine. Image by Barry Miller via Flickr/CreativeCommons.

Lifting weights makes me smile. So happy to have it in my fitness routine.
Image by Barry Miller via Flickr/CreativeCommons.

By Chanda Temple

Every time a new year rolls around, I make promises to lose weight and to exercise more. And every year, I fall back into bad habits.

I work late and eat even later. I’m always cheating with sweets. I seek out new exercise classes, but find it hard to fit them into my schedule.

Excuses. Excuses. Excuses.

After I cancelled another workout session for the umpteenth time earlier this year, my trainer told me: “You are consistent at being inconsistent when it comes to working out.’’

He’s right. I’m a backslider.

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