Archive of ‘Business’ category

Motivation Monday: Do single women need a mate to start a business?

By Chanda Temple

Do single women need a husband to start a business? Absolutely not, says small business expert Melinda Emerson. Image by Michigan BD via Flickr/CreativeCommons.

Do single women need a husband to start a business? Absolutely not, says small business expert Melinda Emerson.
Image by Michigan BD via Flickr/CreativeCommons.

I have a friend interested in leaving her full-time job to start her own business. But what’s stopping her is that she’s single. She says she’d prefer to have a husband as a safety net to help with the mortgage and living expenses in case her business fails or is slow to produce income.

When married, she knows she’d love her husband and care for him, but she’d also love the idea of having a mate as a “cushion” in the event her business flops.

My friend’s comments got me thinking: What do single female entrepreneurs think about this? I posed the question to Melinda Emerson, a divorced, Philadelphia mother of one who’s known as “America’s No. 1 Small Business Expert.” 

Melinda, nicknamed the Small Biz Lady, got real in five seconds flat: A husband is not a back-up plan in business.

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Size matters in social media

By Chanda Temple

Build interest in your social media posts by adding properly-sized photos to them. Image by Social Expert via Flickr/CreativeCommons.

Build interest in your social media posts by adding properly-sized photos to them.
Image by Social Expert via Flickr/CreativeCommons.

 

When posting images on social media, size really does matter.

If the images are too small, you’ve lost the battle. If they are too big, you’ve lost the war. The point is to make them just right to keep your followers coming back for more.

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Twitter tips for entrepreneurs and bloggers

By Chanda Temple

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I recently served as a panelist on a social media panel, where I discussed what has worked for me on Twitter. Everyone is different. What works for Sally may not work for Sam. The main thing is to try and see what works for you. Here are some of the tips I shared:

  • Follow people you like and those that feed your passion and interests

If you have quality tweets that teach people something, make them laugh or inspire them, you’ve piqued their interest. They’ll look at your feed. If you have content that makes people want to keep scrolling down your feed, they’ll likely follow you. I figure that if this is what gets others to look at folks’ tweets, then it is also what may get people to look at me.

Tweet about what you enjoy doing and reading.

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What does your business card say about your brand?

 

Sherrod Shackleford, left, and LaVon Lewis founded their branding and marketing company, PDG, in a dorm room, 14 years ago. Today, they are handling accounts for major companies. They are based in Atlanta, Ga.

Sherrod Shackelford, left, and LaVon Lewis founded their branding and marketing company, PDG, in a dorm room at Alabama A&M University, 14 years ago. Today, they are handling accounts for major companies. They are based in Atlanta, Ga. (Photo by Chanda Temple)

By Chanda Temple

Before you hand your business card to Sherrod Shackelford or LaVon Lewis, make sure the card is truly what you want to say about your company.

If not, be ready for their feedback because the two founders of PDG, a branding and marketing firm based in Atlanta, Ga., are not shy about sizing you and your card up and  saying what they like and don’t like about it. 

“I don’t know what you are selling,” one of them told an entrepreneur during a recent branding workshop, where attendees provided their business cards for critiques.

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