Archive of ‘Business’ category

Want to be better in business in 2015? Have a PR plan

Don't cut corners when you are planning a public relations strategy for your company. Consult experts to make sure your plan meets all of your needs to deliver a message with punch. (Image from Flickr/Creative Commons via Niuton may. )

Don’t cut corners when you are planning a public relations strategy for your company. Consult experts to make sure your plan meets all of your needs to deliver a message with punch. (Image from Flickr/Creative Commons via Niuton may. )

By Chanda Temple

If 2015 is the year you promised to improve your business, it’s not too late to start.

On this second day of February, what are your new year’s resolutions to building a better business? Gaining additional capital? Expanding your product or services? Broadening your consumer reach? While all of these are great goals, don’t forget to do an honest review of what you have and create a list of what you need.

“No company is above a once-over! No matter how well a business is going, there are always ways to improve,” saysKrista Conlin, founder and president of KC Projects PR in Birmingham, Ala. “Employees are much more agreeable to change at the beginning of the year. So if there are moves to be made, now is a great time.”

One thing that you should definitely include is a public relations strategy with new, fresh and creative perspectives, says Conlin. Here, she offers five tips to get you started:

Always be prepared

Expect the worst and hope for the best. If the unthinkable happens, panicking can only make things worse; especially from a public relations perspective. You want to have a broad strategic plan that includes as many scenarios as possible, no matter how improbable the scenarios may seem.

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Motivation Monday: University of Alabama graduate and designer Smith Sinrod talks fashion, rejection and Southern grits

Inspired by architecture and art deco, designer Smith Sinrod likes to work with Thai silk, vibrant colors and bold patterns to give a spin on classic looks. Photo credo: Special.

Inspired by architecture and art deco, designer Smith Sinrod, 28, likes to work with Thai silk, vibrant colors and bold patterns to give a spin on classic looks. Photo by: Chanda Temple.

By Chanda Temple

When starting your own business, you can’t be afraid to hear the negative feedback because it’s bound to come.

It happened early in the career of clothing designer Smith Sinrod. She was at her first trade show when a woman walked by and said, “Eeew, look at that.” The woman didn’t know Sinrod was the designer.

The comment hurt so much that Sinrod wondered, “Gosh, should I be doing this?” But Sinrod recovered, telling herself that for every 10 nos the one yes she gets will make it all worth it.

“People are very opinionated. I’ve heard it all,” she says. “I think it’s important to have a little criticism. That’s the only way to evolve.”

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Birmingham loves Bud’s Best Cookies

Bud's Best Cookies, based in Birmingham, Ala., has 17 products. Its vanilla wafers are the companies top cookie. (Photo by Chanda Temple)

Bud’s Best Cookies, based in Birmingham, Ala., has 17 products. Its vanilla wafers are the companies top cookie. People like eating them right out of the box or in a banana pudding. At least five Birmingham-area restaurants use the cookies in their banana pudding recipe. Photo by Chanda Temple.

By Chanda Temple

One of the best parts of a banana pudding is a sweet, fresh wafer that holds up to the custard. In Birmingham, Ala., people have found just the right cookie in the vanilla wafers by Bud’s Best Cookies.

Birmingham-area restaurants know this, too, which is why places such as Dreamland Bar-B-Que, Ragtime Cafe, Magnolia Cafe, Irondale Cafe and Miss Myra’s Pit Bar-B-Q all use the Bud’s Best Cookies wafers in their banana pudding recipes.

“I like them because they are small, they are not burnt, they are baked local, and they are fresh,” says Rennae Wheat, one of the owners of Miss Myra’s Pit Bar-B-Q in Cahaba Heights, Alabama. “They are just right.”

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9 ways to make a sales call

Is your sales pitch strong enough to get potential clients through the door? Image via Flickr/Creative Commons.

Is your sales pitch strong enough to get potential clients through the door?
Image via Flickr/Creative Commons.

By Chanda Temple

For the last three weeks, business expert and social media guru Melinda Emerson has been hosting webinars on how to improve your sales game. I’m not in the sales industry, but tips from the webinars can be applied to any industry, including public relations.

Today’s post includes Emerson’s nine tips on how to make a sales call. If you like these tips, she has two more FREE webinars. They will be on Thursday, Nov. 20 and Thursday, Dec. 4 at 1 p.m. EST. Visit http://www.getsales14.com for details. Her webinar co-host is Jeffery Gitomer and he’s just as awesome as Emerson.

1. How to make a bold call

Call someone you’ve already met. Cold calling does not work. Do your homework. Use LinkedIn to look for info to connect. Look at your contacts’ volunteer interests to discover their passions. It can help with your conversation. People give their time and money to things they care about.

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This is my season

One of the photos photographer Carrie took for my profile story in Style Blueprint in September 2014.

One of the photos photographer Mary Margaret Chambliss took for my profile story in Style Blueprint in September 2014.

By Chanda Temple

When good things happen, you want to shout them from the rooftop.

In my case, I think I need a bullhorn. Here’s why:

1) I saw Oprah in person

Oprah recently kicked off her Life You Want Weekend Tour 2014 in Atlanta, Ga. It was phenomenal. Over two days, Oprah and her “Trailblazer” speakers planted seeds of encouragement and wisdom that will bear fruit for not only me but the thousands of folks catching her tour this fall. Be on the lookout for my personal post on this experience in the next week or so.

2) I was featured in an online magazine

StyleBlueprint’s “FACES of Birmingham,’‘ profiles people doing amazing things in the community. I’m honored for the recognition and the story, which ran on Sept. 8, 2014.

3) I’ve been selected as one of Birmingham’s 20 Women Who Make a Difference.

I’m still in shock over this one. So honored to have been nominated and so thrilled to have been selected. All of the women on the list will be recognized during a luncheon on Oct. 22.

4) I organized and moderated my first panel discussion on Birmingham’s civil rights movement.

I work in public relations for a nonprofit organization, which was having a panel discussion on race, redemption and the civil rights movement to coincide with a day of reflection in Birmingham, Ala. When I asked one of the speakers which person they wanted to moderate the session, he said, “Well, I think you’d do a good job.”

I was speechless, yet honored to be considered as the moderator of a panel discussion with two Birmingham authors. In the end, everything worked out well. People said they enjoyed the panel, and one lady said she could tell I had read both books. My organization of the event and participation are both proof that you should never fear the unknown because it will lead to greater things.

I don’t take any of this for granted. I’m truly blessed for all that has happened. In fact, I think of William Murphy’s ‘It’s Working” song. It fits what’s growing for me and around me right now.

“I’ve got a seed in the ground, now I’m knowing and it’s showing,” is one of the lyrics. “This is my season for grace, for favor. This is my season to reap what I have sown.”

So, these are my top four “happy” moments to report right now. But there’s still more in the works. Stay tuned

Chanda Temple is a former reporter now working in public relations. She blogs about being better in business and more at http://www.chandatemplewrites.com. Follow her on Twitter at @chandatemple. Contact her at chandatemple@gmail.com.

 

 

 

Motivation Monday: How to make money from your website

The free workshop, "How to Make Money From Your Website'' will be held on Thursday, Sept. 18 from 9:30 to 11 a.m. at the Birmingham Public Library. (Photo credit: Hubspot)

A free workshop called, “How to Make Money From Your Website” will be held on Thursday, Sept. 18 from 9:30 to 11 a.m. at the Birmingham Public Library, 2100 Park Place.  (Photo credit: Hubspot)

By Chanda Temple

So someone told you that you needed a website to bring in more customers for your business.

You created one and nothing happened. Now you’re wondering what went wrong.

Andrea Walker, a digital strategist and start-up marketing expert based in Birmingham, Ala., may have some answers.

On Thursday, Sept. 18, 2014 she will lead a free workshop on how to make money from your website. The session will be held from 9:30 to 11 a.m. at the Birmingham Public Library, 2100 Park Place. It’s free but registration is required, via this Eventbrite.

The workshop is part of an ongoing entrepreneurial series sponsored by Renasant Bank and Trudy Phillips Consulting Service. (Go here for the entire schedule.)

“A lot of small businesses don’t have the money to do advertising and ad campaigns, so (this workshop) will really be for how to use content marketing and social media to attract the right kind of customers they are looking for,’’ Walker says. “At the end of the day, I want people to walk away learning something they haven’t learned before and knowing they can do it.’’

Her session will address several topics, including the importance of content marketing, which is how to create and share free content on the web with the goal of attracting potential customers and turning them into repeat customers. In order to do that, here are a few things Walker says you should to consider:

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How do your children work their D.R.E.A.M?

Once you have the dream, you must make it a reality.

Once you have the dream, you must make it a reality.

By Chanda Temple

Go ahead and ask because Stephanie Perry Moore has heard the question too many times to count. 

Yes, people have told her she looks like Academy Award winner Octavia Spencer of “The Help’’ fame. And yes, Moore knows Spencer. 

The two were high school classmates at Jefferson Davis High School in Montgomery, Ala., where they were both in drama class.

While Spencer has a large following for her acting, Moore has one for her writing.

Moore, who’s written more than 70 books full of heart, sass and grit, will be in Birmingham on Sept. 22- 25 for a fall book tour and talk at several Birmingham Public Library locations. She’ll kick off her tour at 10 a.m. at the downtown location, 2100 Park Place. (See the complete tour schedule at the end of this post.)

Stephanie Perry Moore has big dreams and says children should, too. (Photo: Special)

Stephanie Perry Moore has big dreams and says children should, too. (Photo: Special)

The young adult novelist will target youth in her Birmingham message. She’ll discuss the importance of following dreams, writing books and how she’s still on a journey of trying to get her books made for television and movies. Her goal is to inspire youth to live their purpose. Her new series, “The Sharp Sisters,” was released in August, and the next series, “The Swoop List,” will be released January 2015. She will be selling copies of several different books during her tour.

Actress Octavia Spencer Photo from American Library Association via Creative Commons.

Actress Octavia Spencer
Photo from American Library Association.

“If you are still living, breathing and going, you are supposed to keep striving,’’ says Moore, a married mother of three now living in the greater Atlanta area. “So that means, more networking, more education … and (more) prayer.’’

What is her advice for pursuing a D.R.E.A.M.? She has five tips:

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Motivation Monday: Tune up your career on Labor Day

As we take a break from work this Labor Day, we should start thinking of how we can get ahead at the office.

As we take a break from work this Labor Day, we should start thinking how we can get ahead at the office.

By Chanda Temple

I know it’s hard to think about work on a day off like today, but this Labor Day is the perfect time to plot your next career move.

If you don’t have a plan, it’s time to take a pause from the holiday barbecue and race to create one. Failure to do so could leave your career stuck in neutral.

Career coach Melva Tate of Tate & Associates in Birmingham, Ala. offers seven tips to help the unemployed, under employed and even the gainfully employed get ahead in the workplace.

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Motivation Monday: Turn your passion into profits

By Chanda Temple

If you’re still a little blurry on what your passion is, entrepreneur and digital lifestyle expert Mario Armstrong could help put things into focus.

Starting today, Mario kicks off his Never Settle Club, a free, five-week program designed to help people identify their passion and monetize it. People may sign up at http://www.neversettleclub.com, share their ideas and get feedback from others. The idea of such a community connection, which has its own Facebook page and #neversettleclub hashtag, is to offer powerful advice, resources and homework to build bridges to success. There will also be weekly chats with Mario.

With the help of AT&T, Mario offered such a program this summer. He’s back at it this month. Why? Because he said he feels like there’s an “obligation’’ to help other people live their purpose.

As someone who’s recovered from a failed business venture and a layoff years ago, he hopes the knowledge shared will open doors for others. Currently, he’s an Emmy Award-winning tech commentator for the TODAY Show, CNN, HLN and Fuse. He recently started writing a column for Men’s Fitness magazine.

“I want people to be successful and be happy, living life on purpose,’’ he said in an Aug.11 video included at the top of this post. He added that the program is for people with all kinds of visions and even those still trying to discover their passion.

So how do you find your passion, which is something that should excite and motivate you to live it each day? Mario offers these eight tips:

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11 ways to write good content for your blog

Keep your blog golden with good content. Image via Flicker/Creative Content.

Keep your blog golden with good content.
Image from Flicker/Creative Content via Kris Olin

By Chanda Temple 

I was on a WordCamp Birmingham panel today in downtown Birmingham, Ala. to talk about how to write creative content for a blog. Here are some things that have worked for me:

  • Write it down

When you get an idea, even if it wakes you up out of your sleep, write it down on paper. Sometimes, these are some of the best ideas or headlines for blog posts.

  • Everyone has a story

It’s left up to you to decide if their story is good enough to tell. I’ve written posts based on information from workshops, teleconferences, standing in the checkout line, trends, news, television shows, etc. Stories are out there. You just have to find them.

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