Archive of ‘Business’ category

Motivation Monday: How to make money from your website

The free workshop, "How to Make Money From Your Website'' will be held on Thursday, Sept. 18 from 9:30 to 11 a.m. at the Birmingham Public Library. (Photo credit: Hubspot)

A free workshop called, “How to Make Money From Your Website” will be held on Thursday, Sept. 18 from 9:30 to 11 a.m. at the Birmingham Public Library, 2100 Park Place.  (Photo credit: Hubspot)

By Chanda Temple

So someone told you that you needed a website to bring in more customers for your business.

You created one and nothing happened. Now you’re wondering what went wrong.

Andrea Walker, a digital strategist and start-up marketing expert based in Birmingham, Ala., may have some answers.

On Thursday, Sept. 18, 2014 she will lead a free workshop on how to make money from your website. The session will be held from 9:30 to 11 a.m. at the Birmingham Public Library, 2100 Park Place. It’s free but registration is required, via this Eventbrite.

The workshop is part of an ongoing entrepreneurial series sponsored by Renasant Bank and Trudy Phillips Consulting Service. (Go here for the entire schedule.)

“A lot of small businesses don’t have the money to do advertising and ad campaigns, so (this workshop) will really be for how to use content marketing and social media to attract the right kind of customers they are looking for,’’ Walker says. “At the end of the day, I want people to walk away learning something they haven’t learned before and knowing they can do it.’’

Her session will address several topics, including the importance of content marketing, which is how to create and share free content on the web with the goal of attracting potential customers and turning them into repeat customers. In order to do that, here are a few things Walker says you should to consider:

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How do your children work their D.R.E.A.M?

Once you have the dream, you must make it a reality.

Once you have the dream, you must make it a reality.

By Chanda Temple

Go ahead and ask because Stephanie Perry Moore has heard the question too many times to count. 

Yes, people have told her she looks like Academy Award winner Octavia Spencer of “The Help’’ fame. And yes, Moore knows Spencer. 

The two were high school classmates at Jefferson Davis High School in Montgomery, Ala., where they were both in drama class.

While Spencer has a large following for her acting, Moore has one for her writing.

Moore, who’s written more than 70 books full of heart, sass and grit, will be in Birmingham on Sept. 22- 25 for a fall book tour and talk at several Birmingham Public Library locations. She’ll kick off her tour at 10 a.m. at the downtown location, 2100 Park Place. (See the complete tour schedule at the end of this post.)

Stephanie Perry Moore has big dreams and says children should, too. (Photo: Special)

Stephanie Perry Moore has big dreams and says children should, too. (Photo: Special)

The young adult novelist will target youth in her Birmingham message. She’ll discuss the importance of following dreams, writing books and how she’s still on a journey of trying to get her books made for television and movies. Her goal is to inspire youth to live their purpose. Her new series, “The Sharp Sisters,” was released in August, and the next series, “The Swoop List,” will be released January 2015. She will be selling copies of several different books during her tour.

Actress Octavia Spencer Photo from American Library Association via Creative Commons.

Actress Octavia Spencer
Photo from American Library Association.

“If you are still living, breathing and going, you are supposed to keep striving,’’ says Moore, a married mother of three now living in the greater Atlanta area. “So that means, more networking, more education … and (more) prayer.’’

What is her advice for pursuing a D.R.E.A.M.? She has five tips:

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Motivation Monday: Tune up your career on Labor Day

As we take a break from work this Labor Day, we should start thinking of how we can get ahead at the office.

As we take a break from work this Labor Day, we should start thinking how we can get ahead at the office.

By Chanda Temple

I know it’s hard to think about work on a day off like today, but this Labor Day is the perfect time to plot your next career move.

If you don’t have a plan, it’s time to take a pause from the holiday barbecue and race to create one. Failure to do so could leave your career stuck in neutral.

Career coach Melva Tate of Tate & Associates in Birmingham, Ala. offers seven tips to help the unemployed, under employed and even the gainfully employed get ahead in the workplace.

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Motivation Monday: Turn your passion into profits

By Chanda Temple

If you’re still a little blurry on what your passion is, entrepreneur and digital lifestyle expert Mario Armstrong could help put things into focus.

Starting today, Mario kicks off his Never Settle Club, a free, five-week program designed to help people identify their passion and monetize it. People may sign up at http://www.neversettleclub.com, share their ideas and get feedback from others. The idea of such a community connection, which has its own Facebook page and #neversettleclub hashtag, is to offer powerful advice, resources and homework to build bridges to success. There will also be weekly chats with Mario.

With the help of AT&T, Mario offered such a program this summer. He’s back at it this month. Why? Because he said he feels like there’s an “obligation’’ to help other people live their purpose.

As someone who’s recovered from a failed business venture and a layoff years ago, he hopes the knowledge shared will open doors for others. Currently, he’s an Emmy Award-winning tech commentator for the TODAY Show, CNN, HLN and Fuse. He recently started writing a column for Men’s Fitness magazine.

“I want people to be successful and be happy, living life on purpose,’’ he said in an Aug.11 video included at the top of this post. He added that the program is for people with all kinds of visions and even those still trying to discover their passion.

So how do you find your passion, which is something that should excite and motivate you to live it each day? Mario offers these eight tips:

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11 ways to write good content for your blog

Keep your blog golden with good content. Image via Flicker/Creative Content.

Keep your blog golden with good content.
Image from Flicker/Creative Content via Kris Olin

By Chanda Temple 

I was on a WordCamp Birmingham panel today in downtown Birmingham, Ala. to talk about how to write creative content for a blog. Here are some things that have worked for me:

  • Write it down

When you get an idea, even if it wakes you up out of your sleep, write it down on paper. Sometimes, these are some of the best ideas or headlines for blog posts.

  • Everyone has a story

It’s left up to you to decide if their story is good enough to tell. I’ve written posts based on information from workshops, teleconferences, standing in the checkout line, trends, news, television shows, etc. Stories are out there. You just have to find them.

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I started a blog and this happened…

I'll be on a WordPress blogging panel on Aug. 16, 2014

Our handout for today’s session. So proud to be on a WordPress blogging panel with these fine folks today.

By Chanda Temple

In a few hours, I’ll be on a panel for a WordPress conference in Birmingham, Ala. to share thoughts on what I love: to write.

Writing is my passion. It’s what wakes me up in the morning and puts me down at night. So imagine my joy when I was invited to be on a blogging panel for WordCamp Birmingham, a workshop packed with tips for beginner and advanced bloggers, designers and developers. For an all-day conference that’s only $20 and also comes with a lunch, it’s the Deal of the Day.

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How WordCamp Birmingham will rock your blogging world

WordPress logo. Image from Flickr/Creative Commons.

WordPress is a popular online website creation tool that many bloggers use.
Image by Phil Oakley for Flickr/Creative Commons.

By Chanda Temple

Last summer, I attended a cool conference known as WordCamp Birmingham, which is sort of like a blogging bootcamp for WordPress users. And even though I didn’t have a blog at the time, I took enough notes to fill up a blog for days.

My biggest lesson from last year’s conference came when I heard someone say, “Stop waiting to get your website ‘pretty’ or ‘just right’ before you start blogging. It won’t happen, so you might as well get to writing now. The ‘pretty’ will come later.” (I launched my blog this summer, tweaking the look along the way. I think I used four themes before settling with the current one.)

Straight talk like that will likely be back this year when WordCamp Birmingham returns on Saturday, Aug. 16 at the Harbert Center in downtown Birmingham. Admission is $20. Sessions will focus on helping beginners set up their own website and give them tools to make it successful.

Jump into WordPress. The water's fine. Photo from HubSpot.

Jump into WordPress. The water’s just fine.
Photo from HubSpot.

If you are new to blogging, you don’t want to miss the sessions, especially the 9:30 a.m. panel discussion with Karla Archer, Wade Kwon, Williesha Morris and moi. Wade will address marketing your blog, Karla will address blog design, Williesha will address blogging for pay and I’ll discuss creating content. It should be fun because these panelists have their pulse on the blogging world and WordPress. I’m just honored to be in their presence. (Go here to see the schedule.)

The panel and other speakers will offer helpful tips that you’ll cherish. I should know. I still have last year’s tips Karla, a Birmingham web designer and lifestyle blogger, gave on blogging. To get you prepped for Saturday, here’s some of her advice.

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Motivation Monday: How Rejection Fueled Wedding Gown Designer Heidi Elnora’s Future

Birmingham-based wedding gown designer Heidi Elnora Baker helps a bride on TLC's "Bride By Design,'' which premiered in July 2014. (Image from TLC)

Birmingham-based wedding gown designer Heidi Elnora Baker helps a bride on her new TLC reality show “Bride By Design,” which premiered in July 2014. (TLC image credit: DCL)

By Chanda Temple 

What a difference a year makes.

In 2005, Alabama designer Heidi Elnora Baker was the second designer eliminated on Season 2 of “Project Runway.” But she refused to stay stuck in her present. She used the rejection to fuel her future.

In 2006, she started her wedding gown design company, heidi elnora. Today, her designs are in 25 stores worldwide; she’s preparing to show at Fashion Week in New York in October; and she’s on Hollywood’s radar.

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Why you can’t tell everyone your dreams

By Chanda Temple

As a child, Eunice Elliott always said she'd be on television. Her classmates called her idea "ridiculous.'' She ignored them. Today, she's living her dream as a television traffic reporter for the NBC station in Birmingham, Ala.

As a child, Eunice Elliott always said she’d be on television. Her classmates called her idea “ridiculous.” She ignored them. Today, she’s living her dream as a television traffic reporter for the NBC affiliate station in Birmingham, Ala.

How many times have you told someone an idea and they’ve criticized it or told you you should do something else?

You know these kind of people. They live for the thrill of hunting down a vibrant dream, only to pick apart every detail until there’s nothing left but the bones that once held together everything.

When you encounter these type of negative people, especially in business, know this: Their opinion does not matter. Trust your judgment and know that you and your dream are good enough.

Being good enough is what Birmingham, Ala. motivational speaker, comedienne and television/radio personality Eunice Elliott promotes in her public appearances. Here are her five tips on how she stays focused.

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Wednesday’s Word

We all face obstacles in life. Just don't let them stop you from crossing the finish line.

We all face obstacles in life. But we can’t let them stop us from crossing the finish line.

By Chanda Temple

No matter how much you’ve promised yourself that you will have a good day, there’s always someone determined that you won’t. They dig in until they find your weak spot to make you fall.

Or there’s a plan you hatched with hopes of it being successful, only to see it fail.

When this happens, some give in to the pressure and crumble. Others stay to stick it out and fight.

If you are determined to face down defeat, there are so many ways to do it. During a televised sermon earlier this year, I heard some encouraging ways from Houston pastor Joel Osteen. His words may inspire you to continue the journey to find your greater.

Remember this: Your greater is out there, you just have to be encouraged to go get it.

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